South African Nasty C joins Def Jam Recording and drops his first single set for an upcoming album.
The award winning rapper has this exclusively deal with this Recording label through a joint venture with Universal Music Africa. He’ll make his official U.S. debut when his new single “There They Go” premieres on Apple Music Beats 1 with Ebro Darden today (March 26 at 4:30 p.m. ET
To announce the signing, the rapper and the label released a new single by the lyricist. Titled “There They Go,” the song which premiered on Apple Music’s Beats 1 today at at 4:30 p.m. ET, is the first single from Nasty C’s upcoming album Zulu Man With Some Power.
Def Jam Recordings interim chairman/CEO Jeff Harleston was quoted by Billboard as saying:
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
Countdown is ON fam! ?
Catch the #EXCLUSIVE music video of #THERETHEYGO TONIGHT at 18h52 & 21h40 only on #TRACEUrban @DStv channel 325. S/O to @Nasty_CSA @UMG for dropping this masterpiece our way first. ??#THERETHEYGOEXCLUSIVE #EXCLUSIVE #TRACEUrban #WeAreUrbanMusic pic.twitter.com/Y50axlcHbv— TRACE Urban Southern Africa (@TRACE_Inter) March 26, 2020