It might have seemed like forever, but Yemi Alade‘s “Black Magic” album is finally here. In fact, it feels like it has been years ago since Mama Africa announced work on her third studio album and the buzz across board has never been louder.
Yemi Eberechi Alade has been one of Africa’s most consistent songbirds of the past decade. The Afro Pop diva of the Effyzzie Music Group fame became one of the most sought after on the circuit once she won the Peak Talent Show in 1999.
She eventually dropped her flagship hit song, “Johnny,” to global acclaim, success and stardom. That blazing effort recently shattered records as the most watched Nigerian video on American video streaming website, YouTube. It currently sits at 82 million views.
Several years after, she contines to boss the African music circuit like a colossus with several collaborations with some of the continent’s finest artists. Awilo Logomba, Mi Casa, Olamide, Falz, Nyashinski, Jay Prayzah, Waje, Harmonize, Mafikizolo, and several others readily come to mind.
Yemi‘s musical offerings have come with a world of creativity and her knack for languages has as well seen her perform in several languages including English, French, Swahili, Yoruba, Igbo and even the constant Pidgin English.
Her energetic musical and dance-savvy tunes have come with a combination of an artistic flair as well as vibrant musical videos, which she has in fact been offering a lot of in recent times.
This is why the anticipation for the “Black Magic” album has been nothing but a frenzied affair. Once she released some records off the project including “Single & Searching,” which featured Falz, “Heart Robber,” and “Knack Am,” we just knew the trademark Yemi Alade style isn’t being retired just yet.
Unfortunately, some critics have picked holes in that pattern; giving props to the fresh offerings of buzzing singers such as Simi and Niniola.
Well, music is always evolving the world over and there’s always going to be one act who brings on a different style that steals the show. However, it doesn’t decimate a brand that has managed an abundance of success, while giving fans several hits to savour and cherish.
The “Black Magic” album is one of such projects of musical art that is still able to inspire the groove and grind with its bubbly, vibrant and dance-ready tunes.
The 15-track masterpiece is a successful follow-up to Yemi Alade‘s iconic 2016’s “Mama Africa (The Diary of An African Woman)” album and it features usual collaborators, Olamide and Falz. Plus, the body of work packs a glittering production with credit to some of the finest music producers possible.
Yemi Alade‘s “Black Magic” album is another testament of her musical abilities and a re-validation of her craft and artistry. In fact, it re-solidifies her grip as one of Nigeria’s biggest musical exports to the global stage and that fact doesn’t seem likely to change anytime soon even with the abundance of new talents buzzing across the competitive circuit.
You really need to get ready for the journey into a world of musical pleasure. Simply cop the “Black Magic” album, then be sure to share your thoughts and opinion in the comments section below.